What Zillow’s marketing genius can teach you about social media

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading

Fewer consumers think it’s a good time to buy — or sell: Inman-Dig poll

Rapid fluctuations in tariff policies by the Trump administration have the economy and the stock market in a volatile state, which is weighing heavily on consumers, findings from the latest Inman-Dig Insights consumer survey, conducted in April, show. Continue reading

BHGRE flexes ‘iconic power’ in new marketing campaign

Better Homes and Gardens Real Estate has unveiled a new tagline, “Nobody Knows Homes Better,” in its latest consumer-facing ad campaign. Continue reading