What should (and shouldn’t) be in my Instagram bio?

If your bio is all about you, (how awesome you are, how many awards you’ve won, how many houses you’ve sold, etc.), then you’re bio is boring. Find out what should (and shouldn’t) make the cut. Continue reading

Brand fluidity and free press: A winning combination for success

Watch the latest Inman Access classes to better understand how to build a strong, authentic brand, and learn the key tactics real estate professionals can implement to leverage free press. Continue reading

Don’t feed the trolls: Handling social media negativity

Trolls can be a nightmare for any brand trying to cultivate an online presence with social media, and they are also a nightmare for most of your social media followers. Here’s how to deal with them without losing your cool. Continue reading

What’s the No. 1 mistake real estate agents make on Instagram?

There’s so much noise out there on how to navigate a challenging market. This April, let Inman help you cut through the clutter to make smart business decisions in real time. All month long, we’re taking it Back to Basics and finding out how real estat… Continue reading

Glennda Baker’s recipe to shine on social media with short-form video

Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than three years. Continue reading

The real estate agent’s guide to marketing with Instagram

As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing. Continue reading