Tag Archives: down payment assistance

How to convert renters into buyers in 2026

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Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy. Continue reading →

NAR’s new consumer profile shows agents how to thrive in 2026

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Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus. Continue reading →

What is a 50-year mortgage? The pros and cons of Trump’s proposal

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The proposal from Trump is a reminder that the industry must evolve, Darryl Davis writes, but evolution without diligence can lead to structural weakness. Continue reading →

Homebuilders’ rate buydowns are leaving buyers underwater: WSJ

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The American Enterprise Institute estimates that 64 percent of homes sold by the largest homebuilders provide permanent mortgage rate buydowns, which often don’t count as seller concessions. Continue reading →

Veterans have been ‘priced out,’ left behind by the housing market

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The share of home listings that veterans can afford has dropped from roughly 57 percent in 2015 to 21.8 percent in 2025, as rising costs and slowing wage growth put more of the market out of reach. Continue reading →

Heard of a K-shaped economy? You’re living in it now

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Much like the American people today, the economy is starkly divided — and it’s impacting the real estate market. Here’s how. Continue reading →

How buyer affordability education makes you the go-to agent

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Knowing DPA programs allows you to serve buyers where they are, solve problems others overlook and strengthen your reputation as the professional who makes homeownership possible. Continue reading →

10 hot strategies to help sell your listings this fall

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Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season. Continue reading →

‘Is it cheaper to rent or buy today?’ How to answer that question

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Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward. Continue reading →

‘If our nurses, firefighters, and teachers can’t live here, then our community stops functioning’

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Workforce housing initiatives offer one part of the affordability solution for discouraged buyers, but still fall short of the need. Continue reading →