How empathy can lead the way to a 5-star client experience

Team lead Jen Berbas writes that taking into account the client perspective and experience at every stage of the transaction allows you to optimize their process and outcome. Continue reading

9 ways to build unbreakable trust with your prospects and clients

Now more than ever, creating a positive perception around the service you provide is essential. Jonathan Pressman offers nine ways to make sure your brand is synonymous with integrity. Continue reading

Empowering through empathy: The women’s leadership advantage

By embracing and amplifying female voices, The Agency’s Rainy Hake Austin writes, we can create a real estate industry that truly reflects the diversity and richness of the communities we serve. Continue reading

6 client types every new agent should mentally prepare for

As a new agent, you’ll likely meet all sorts of different clients and personalities. Knowing how to approach each personality type will help you better communicate and navigate obstacles. Continue reading

10 tips for working with picky homebuyer clients

Buying a home is one of the biggest financial decisions of a person’s life. Being a good agent means offering your expertise and honest opinions to your clients. It also means understanding how to deal with tough buyers while maintaining a healthy work… Continue reading

Pulse: The qualities real estate leaders should have

Last week, we asked readers what qualities real estate leaders should have, and you all came out in droves with descriptors. Here are the top responses. Continue reading

How to turn real estate rookies into sales superstars

As a real estate team grows, the broker’s responsibilities and work requirements grow along with it. Finding the right person for the job, teaching the right skills and leading by example all matter to a new agent’s future success. Continue reading

Quit complaining about clients! They’re frustrated, too

Instead of complaining about clients, be the one who educates them, provides information and holds their hand when necessary — and please answer the damn phone. Continue reading