Genuine communication is the anecdote to iBuying

The Agency founder Mauricio Umansky believes that art of genuine communication is dying, and it’s up to real estate agents to keep it alive or lose ground to disruptive real estate tech companies pushing things like iBuying. Continue reading

How to build a track record by knocking on doors

When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn’t have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here’s how that lead to success. Continue reading

Video marketing, staging matter more than ever for luxury listings

At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading

Video marketing, staging matter more than ever for luxury listings

At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading

Agents should strive for authenticity in social media

“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Continue reading

The luxury market ‘is doing just fine’ — even amid shrinkage

Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance. Continue reading

Luxury agents need to be ‘smarter than the internet’

Brad Inman argued Wednesday morning at Luxury Connect that the real estate market today is dominated by change and that agents need to be smarter to thrive. Continue reading

‘Listing Impossible’ star Aaron Kirman on breaking into luxury

Kirman rose from humble origins to become a top-producing agent and reality TV star. He did it by taking a ‘curated’ and ‘calculated’ approach. Continue reading

‘Money whisperer’ of NBA stars talks luxury market

Joe McLean is a managing partner at San Ramon, California-based Intersect Capital, a family planning and investment office for high-net-worth individuals. Continue reading

WATCH: How to build a brand that lasts

Learn how to create distinction, be consistent, and attract more buyers and sellers by being human straight from the pros at Inman Connect Las Vegas. Continue reading