‘It’s a two-way conversation:’ 8 tips for social media naysayers

If you question what value social media really adds to your business, don’t. Point blank, it gives real estate agents way more reach than they could get offline. It’s not for everyone, but here are some tips to make getting started easier. Continue reading

5 nifty (and thrifty) social media marketing ideas

If you know where to look, you’ll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few. Continue reading

3D tour giant Matterport makes its stock market debut

The company will begin selling shares via a SPAC merger at a moment when interest in 3D tours is surging — and when more competitors are inching onto Matterport’s turf. Continue reading

Clubhouse ditches invite-only system, opens platform to all

The audio-only social app was once the buzziest thing in tech and real estate. Is going wide enough to save it? Continue reading

Toronto iBuyer raises $44M with help from Spencer Rascoff, Eric Wu

Properly is a tech-based real estate brokerage in Canada with a model similar to U.S. iBuyers like OpenDoor and Zillow Offers. Continue reading

Agents can take charge of their social media using these tools, tips

During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages. Continue reading

Privacy rules are changing marketing. Are you prepared?

The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You’re not going to be able to grow your business using yesterday’s playbook — so burn it. Continue reading

Tribus teams up with marketing tech firm Evocalize

The partnership will give Tribus customers access to collaborative marketing technology, among other things, all within the Tribus platform. Continue reading

‘Lumber truthers’ question veracity of shortage through social media

Despite lumber shortage data that’s been released for consecutive months by industry associations, including the National Association of Realtors and the National Association of Home Builders, lumber-shortage truthers have taken to social media to disp… Continue reading

The Real Word: How does climate change affect the housing market?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should b… Continue reading