5 ways to bring the wow-factor with your first-time homebuyers

Every client presents an opportunity for repeat business and referrals, writes Jonathan Pressman. How can you ensure you impress them and stand out from the crowd? Continue reading

Rocket’s new 1% down mortgage also picks up tab for PMI

Lender estimates a hypothetical buyer putting down $2,500 on a $250,000 home could save $20,500 in private mortgage insurance payments over 7 years. Continue reading

First home? No problem! How to guide first-time homebuyers

In today’s highly competitive real estate market, first-time homebuyers need more assistance than ever, writes trainer and author Bernice Ross. Here you’ll find an exhaustive list of resources that you can use to help them win. Continue reading

Freddie Mac spotlights lenders for promoting affordable loans

UWM, Rocket and Fairway were enthusiastic backers of Freddie Mac’s Home Possible mortgage in 2022, which lets low-income homebuyers put as little as 3 percent down. Continue reading

Helping new buyers get ‘invested’ in real estate

When working with buyers, take that conversation one step further, and share what you know about the different investment opportunities in real estate. Continue reading

NAR: New Fannie and Freddie mortgage fees will hit middle class

Mortgage giants’ federal regulator eliminates upfront fees for first-time homebuyers of limited means, but some better-off borrowers will see increases. Continue reading

Mortgage lenders innovate to help homebuyers cope with higher rates

Rocket, Guild and UWM are among lenders providing homebuyers with options, such as temporary rate buydowns and reduced fees on refis if rates come down. Continue reading

Need clients? Here’s how to capture and convert the 6 major buyer types

Converting leads into clients isn’t easy, but knowing various types of clients and how to market to them will help. Chris Heller offers step-by-step strategies for capturing and converting the leads you need now. Continue reading

Why first-time buyers should consider buying now

The residential real estate market is on the cusp of substantial change. Bret Weinstein offers his take on opportunities that exist when there’s a massive shift in the market. Continue reading

How do we help first-time homebuyers without driving up costs?

More and more lower-income or even middle-class households are going to be renting the American dream. This is bad for the economy and it should be a red flag for our industry. Continue reading