Homeowners ‘jab’ at anti-vaxxers with divisive Halloween displays

One Twitter user showcased a series of human skulls situated next to front-yard gravestones inscribed with epitaphs such as, “Trusted Ivermectin more than science.” Continue reading

Boo! What are you afraid of? Agents sound off

From market movements to marketing strategies, everyone’s scared of something. Check out our list of what real estate agents around the country are afraid of this spooky season, and hop in the comments to tell us what strategies you’ve found to counter… Continue reading

Millennials are 13 times more likely to buy a haunted house

Millennials are 13 times more likely than baby boomers to purchase a haunted house, according to a survey of 1,000 Americans released by Clever Real Estate on Tuesday. Continue reading

Just in time for Halloween, this horror-inspired listing is a ‘Scream’

Century 21 agent James Pyle’s listing, inspired by the Scream movie series, went viral on Zillow this weekend with nearly 560,000 views. Continue reading

Halloween Memories: Yarn Wigs and a Monkey Mask

Back in the days before Halloween became an industry — it’s now an occasion to plant “gravestones” in the front yard or a giant inflatable vampire in the driveway, all to frighten trick-or-treaters — my father was achieving the same goal with a simple … Continue reading

The scariest listing ever: A tale of two agents

We reached out to ask real estate agents around the country about their scariest listings ever. Here’s the story of two New York City agents who took a risk showing a townhouse at night despite the owner’s warning. Continue reading

5 Halloween marketing tricks that’ll treat you to loads of referrals

By taking advantage of the Halloween festivities, you’ll be able to tap into the fun and get a little word-of-mouth marketing going before everyone is consumed with the holiday season. Here are five hacks that’ll get your real estate business some buzz… Continue reading

Opendoor will hand out pumpkins to people who download its app

The well-funded homebuying startup is hosting an extravagant Halloween bash tomorrow, Sunday, October 14, in one of its Phoenix-area homes-for-sale featuring the “world’s first-ever in-home pumpkin patch,” complete with 750 pumpkins representing the 75… Continue reading