5 things to know before choosing a geographic farm

When it comes to geographic farming, says Jimmy Burgess, this is the time to be real with yourself. The main reason farming efforts fail is a lack of consistency and commitment to executing on the marketing strategies needed for success. Continue reading

Shut the front door! This 1 design choice can net sellers $6,500 more

Homebuyers love bold neutrals on front doors, while they eschew unorthodox shades like pink and cement grey, according to survey results released Thursday by Zillow. Continue reading

7 types of videos every real estate agent should master

Sharing your personality via video will help you connect with clients and build your business in a tangible way, writes marketing expert Laura Stace. That can translate into a long and healthy career path. Continue reading

Cash buyers have upper hand as mortgage rates rise

Although there is still an inventory shortage, cash buyers can use this time to enjoy a wider selection of homes than buyers who are taking out a loan. Continue reading

Smart home technology with an emphasis on affordability

A truly affordable smart home setup may be within the financial reach of most homeowners, with lighting and security features included. Brandon Doyle reviews a range of smart and cost-efficient upgrades. Continue reading

Smart home technology with an emphasis on affordability

A truly affordable smart home setup may be within the financial reach of most homeowners, with lighting and security features included. Brandon Doyle reviews a range of smart and cost-efficient upgrades. Continue reading

Keller Williams partners with homeselling program 72SOLD

The program aims to list and sell homes within 72 hours. With the partnership, KW agents across the globe will receive 72SOLD training for a referral fee. Continue reading

How to execute on giving your team what they need to grow

Could your brokerage service system use an overhaul? If you want your team to grow, The Agency’s Mauricio Umansky says you need to offer the best in tools and technology. Continue reading

How are the schools? Three alternative rating sites to help your clients research their options

There’s more than one online resource to help your clients research local school systems. Taking a broader view of school ratings and the methodologies they use to arrive at their conclusions can elevate thousands of schools nationwide that are unfairl… Continue reading

5 must-have qualities and skills for showing a home

More than unlocking a door, buyers want their agents prepared for showings. Santiago Arana of The Agency recommends these tips to stand out. Continue reading