The Real Brokerage reaches 25K-agent milestone

After adding 1,000 agents per month in 2024, Real said January could become its most productive hiring month in company history. Continue reading

Filters and links ‘are dead’ in Andy Florance’s portal dream

In his latest Inman Interview, CoStar Group CEO Andy Florance talked about AI transforming residential portals from digital classifieds to immersive, highly-personalized home shopping platforms. Continue reading

Put people first: How to connect with consumers deeper, faster

Understanding the psychology of consumers can help you create better relationships quicker, founder of The Talent Brokerage, Giselle Ugarte, said at Inman Connect New York. Continue reading

‘Decide what is authentic,’ then build a brand, experts say

While some stumble into their brand organically, panelists at Inman Connect New York Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency. Continue reading

Feeling stuck? Here’s how to build true momentum in 2025

Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025. Continue reading

How to take advantage of ‘the new normal’ post-NAR settlement

At Inman Connect New York, Kendall Bonner, Russ Cofano and Christine Jacobson urged agents to change how they communicate their value. Continue reading

Dolly Lenz tells agents to ‘stay in your clients’ pants’

Lenz’s point — not to be taken literally — was to be in constant contact with clients and aware of what they do on a day-to-day basis and what they need, all of which impacts how they buy and sell real estate. Continue reading

Rocket consolidates home search, mortgage with Rocket.com launch

Announced Wednesday, Rocket’s new domain targets high-intent homebuyers by utilizing AI to provide around-the-clock support, answer questions and keep clients and agents informed. Continue reading

United Real Estate’s Dan Duffy to brokers: See things differently

To achieve growth goals, brokers need to break out of existing molds and get creative with their approach, all while keeping their “strategic subway map” at the forefront, Duffy told Inman Connect New York attendees. Continue reading

Docusign CEO: New software aims to ‘remake’ real estate

At Inman Connect New York, Docusign CEO Allan Thygesen said its new software, Transaction Spaces, can reduce the complexities inherent in the transaction process. Continue reading