Tag Archives: Instagram Stories

A 5-step, fail-proof plan to get consistent with video marketing

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Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading →

The real estate agent’s guide to Instagram in 2022

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If Instagram is a bit overwhelming for you or you simply want to up your game in the new year, here is Jimmy Burgess’ step-by-step Instagram playbook for agents. Understanding the platform and the different types of content makes a huge difference in y… Continue reading →

‘Show people who you are, not what you do’ on Instagram and TikTok

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Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram at Inman Connect Las Vegas. Continue reading →

How to brand yourself as the go-to local agent on Instagram

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If you want to be known as the go-to local agent in your market, build an effective personal brand, and leverage a relationship-based marketing strategy, there’s no better place for you than Instagram. Here are three strategies you can start implement … Continue reading →

How to win referrals and leads on Instagram in 2021

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Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading →

Instagram and Facebook made easy: 30+ tips every agent needs

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Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading →

$10M in sales from Instagram: Steal from this agent’s playbook

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Whether you’re brand new to Instagram or have been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you’ll grow your number of followers, and your business will grow along with it. Continue reading →

Inman’s guide to creating video content during quarantine

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In the era of social distancing, safely creating video content to connect with clients is more important than ever. Continue reading →

‘Radical transformation’ is totally upending the real estate market

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Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well. Continue reading →

Lesson Learned: Mentors, mentors, everywhere — find yours

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In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Southern California broker Troy Palmquist explains why your output is only as good as your input. Continue reading →