How to brand yourself as the go-to local agent on Instagram

If you want to be known as the go-to local agent in your market, build an effective personal brand, and leverage a relationship-based marketing strategy, there’s no better place for you than Instagram. Here are three strategies you can start implement … Continue reading

How to win referrals and leads on Instagram in 2021

Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading

Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading

$10M in sales from Instagram: Steal from this agent’s playbook

Whether you’re brand new to Instagram or have been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you’ll grow your number of followers, and your business will grow along with it. Continue reading

Inman’s guide to creating video content during quarantine

In the era of social distancing, safely creating video content to connect with clients is more important than ever. Continue reading

‘Radical transformation’ is totally upending the real estate market

Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well. Continue reading

Lesson Learned: Mentors, mentors, everywhere — find yours

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Southern California broker Troy Palmquist explains why your output is only as good as your input. Continue reading

Lead-gen game changer: How to get 10,000 new followers in 60 days

With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading

Lead-gen game changer: How to get 10,000 new followers in 60 days

With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading

30+ free hacks for Instagram and Facebook

Once you have created a system for content creation, the next step is distribution — which is where these free tools from Facebook and Instagram come into play. Continue reading