Tag Archives: instagram

Meet Playhouse, the app that wants to turn Zillow scrolling into a game

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Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it’s TikTok, but for real estate. Continue reading →

The real estate agent’s guide to Instagram in 2022

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If Instagram is a bit overwhelming for you or you simply want to up your game in the new year, here is Jimmy Burgess’ step-by-step Instagram playbook for agents. Understanding the platform and the different types of content makes a huge difference in y… Continue reading →

4 simple steps to audit your Instagram to win more leads

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Is your Instagram working hard for you? The social media platform can be a gold mine for agents — if you leverage it correctly. Start the new year off right by doing an Instagram audit to ensure every post is a win. Continue reading →

How agents use encrypted apps to scout off-market listings

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Agents, investors and developers are using Telegram and Facebook’s free, encrypted instant messaging and voice-over-IP service to network and find off-market listings. Continue reading →

3 tips for luxury agents marketing listings on social media

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Learn what attracts eyeballs to luxury marketing, and find out what you should know about marketing luxury listings today from luxury marketing experts working it in the field. Continue reading →

Agent bares all in full-frontal NSFW listing photos

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“I wish I could say that I had an epiphany like a parting of the Red Sea moment but I just thought it’d be funny,” agent David Ferrugio told Inman. Continue reading →

The 20 biggest luxury real estate sales of 2021 (so far)

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Palm Beach, Florida, luxury real estate had a banner year, nabbing half of the most expensive sales of the year, but a New York City deal claimed the top spot. Continue reading →

The 20 biggest luxury beach sales of 2021 (so far)

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From mansions in Palm Beach, Florida, and Malibu, California, to an estate on Hawaii’s Big Island, here are the most expensive beach home sales in 2021. Continue reading →

The 20 biggest luxury mountain sales of 2021 (so far)

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Traditional mountain resort towns like Aspen and Vail were extremely popular in 2021 with ultra-rich buyers looking for places to wait out the pandemic. Continue reading →

How to brand yourself as the go-to local agent on Instagram

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If you want to be known as the go-to local agent in your market, build an effective personal brand, and leverage a relationship-based marketing strategy, there’s no better place for you than Instagram. Here are three strategies you can start implement … Continue reading →