Agents can take charge of their social media using these tools, tips

During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages. Continue reading

How to give your clients the best advice and information

As an agent, your clients rely on you for reliable, accurate information. Here are some things to consider before you act on or pass along something you’ve heard or read. Continue reading

Privacy rules are changing marketing. Are you prepared?

The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You’re not going to be able to grow your business using yesterday’s playbook — so burn it. Continue reading

$10M in sales from Instagram: Steal from this agent’s playbook

Whether you’re brand new to Instagram or have been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you’ll grow your number of followers, and your business will grow along with it. Continue reading

Tribus teams up with marketing tech firm Evocalize

The partnership will give Tribus customers access to collaborative marketing technology, among other things, all within the Tribus platform. Continue reading

In a galaxy far far away: ‘Darth Vader House’ lists for $4.3M

A Houston house modeled after the iconic “Star Wars” villain has hit the market with an asking price of $4.3 million. Continue reading

Instagram-savvy agents share how to spin gold on the platform

Real estate Instagram pros who spoke at Inman Connect Now on Tuesday stressed that agents should be authentic on the platform, and not worry too much about creating a ton of industry-specific content. Continue reading

The Real Word: How does climate change affect the housing market?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should b… Continue reading

Sotheby’s launches new global ad campaign

The campaign is dubbed “Nothing Compares” and will roll out in 75 countries and be translated into 16 different languages. Continue reading