Facebook toys with hiding ‘likes’ and views on posts

What happens when one sign of engagement, such as a “like” on Facebook, is hidden? That’s the reality some Facebook users are facing as the platform tests hiding the number of likes and views a post gets. Continue reading

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading

Talkin’ ’bout my generation: How to market to your client’s stage in life

Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading

WATCH: How to generate solid leads on Instagram

Jason Cassity, a Realtor with Compass, shared a handful of tactics at Inman Connect Las Vegas that will help you leverage Instagram to grow your business. Continue reading

WATCH: How to squeeze the most out of the video you shoot

Kyle Whissel, team leader of Whistle Realty Group, says one minute of video is worth 1.8 million words. At Inman Connect Las Vegas, he shared his top tips for making the most out of video content. Continue reading

Lead-gen game changer: How to get 10,000 new followers in 60 days

With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading

Lead-gen game changer: How to get 10,000 new followers in 60 days

With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading

30+ free hacks for Instagram and Facebook

Once you have created a system for content creation, the next step is distribution — which is where these free tools from Facebook and Instagram come into play. Continue reading

How to optimize your Instagram profile

How long has it been since you’ve updated your Instagram profile? Because it acts as a landing page for your listings, having an optimized profile is crucial to attracting new followers and converting visitors into clients. Continue reading