Tag Archives: Interviews

Realogy Expansion Brands CMO: Don’t fall for this marketing trap

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Realogy’s Jennifer Marchetti shares what it’s like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller. Continue reading →

How this all-female brokerage leapt to the top of Charleston’s market

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Maison Real Estate was founded by Leslie Turner, Mary Lou Wertz and Olga Page in 2019. Innovative marketing tactics and services have made it a force to be reckoned with in South Carolina. Continue reading →

What agents should know about working with institutional investors

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Formerly a commercial real estate agent, Dan Noma, Jr. has focused his work on institutional investors for more than a decade. Here, he shares what he’s learned and why agents should consider this sector of the industry. Continue reading →

Changing work-from-home rules are rattling buyers — and their agents

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Some homebuyers are being called back to the office earlier than expected, and it’s forcing them to drop out of deals and list the homes they just moved into, agents told Inman. Continue reading →

‘Teams are the exciting future of real estate’: Vija Williams

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Williams believes teams have a leg up on traditional brokerages, but they can better position themselves to be the changing face of real estate. Continue reading →

Kris Lindahl on extending his branding savvy into new business

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Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business growth amid a crazy, pandemic-driven market. Continue reading →

‘You have to manufacture your own inventory’: RE/MAX CEO

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RE/MAX CEO Adam Contos talked to Inman about low inventory, commission splits and what agents need to be focusing on in 2021. Continue reading →

‘Fire yourself’: KW expansion team leader on personal growth

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Find out why Adam Hergenrother, a Keller Williams expansion team leader with 35 teams in 22 states, thinks getting out of your own way is the key to growth. Continue reading →

Chris Stuart shares the key to sustainable real estate teams

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Industry veteran and newly-minted Place, Inc. President Chris Stuart shares his thoughts on real estate teams, simplifying the consumer experience and creating a winning business strategy. Continue reading →

Connecting with Stephanie Anton at The Corcoran Group

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Ahead of her speaking engagement at Inman Connect next week, the senior vice president of Corcoran franchise told Inman the new normal is all about change — and agents have shown they’re ready for it. Continue reading →