Need clients? Here’s how to capture and convert the 6 major buyer types

Converting leads into clients isn’t easy, but knowing various types of clients and how to market to them will help. Chris Heller offers step-by-step strategies for capturing and converting the leads you need now. Continue reading

Talk to more people, land more leads with SignMore: Tech Review

Whether paid for or earned, every lead is expensive, and services like SignMore, especially when backed by sharp tech and a solid strategy, can help ensure the money you’re spending on getting business ends up producing a return. Continue reading

Job 1 is your database: Here’s how to keep it perpetually producing

If you do not currently have a database, it is time to start, writes Carl Medford. To ignore your CRM is to leave a significant opportunity untapped. Continue reading

PostcardMania focuses on agents in latest print-digital collaboration

The Everywhere Real Estate plan also sets up an agent’s Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents. Continue reading

The rule of 5 for guaranteed success in real estate

Success in real estate is inevitable if you consistently implement the right strategies, according to Jimmy Burgess. It may not happen overnight, but it will happen. Continue reading

Has your pipeline caught a cold? Best cures for reviving your CRM

When you realize your pipeline is ill, much like the doctor with a stethoscope, you will need to get to the heart of the matter. Trainer Rachael Hite has a roundup of Inman’s best CRM prescriptions to get you back on track. Continue reading

These new MLS rules could kill future bombshell commission lawsuits

A new policy by Northwest MLS offers a glimpse at changes that could make commissions easier to negotiate and more transparent. Trainer Bernice Ross outlines how widespread adoption of this policy change could help to circumvent current and future comm… Continue reading

3 ways to keep the door open to homeownership for discouraged buyers

If your potential homebuyers are considering throwing in the towel, do not let them quit yet. Industry expert Laura Adams has three tips that may get them back into the game in this challenging market Continue reading

What to do when a customer calls about a home that is sold

For too many agents, a call after the listing is sold is ignored. Instead, writes team leader Tom Toole, you can make it an opportunity and a springboard for adding value. Continue reading

7 strategies that separate the winners and losers in a shifting market

Growing right now means getting your mindset right and getting up to speed on the best tools for lead gen, writes coach and author Bernice Ross. Instead of sitting back and complaining about the challenges of today’s real estate market, here’s how to m… Continue reading