Tag Archives: lead conversion

How top agents build a predictable pipeline instead of chasing leads

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Focus on clear positioning, consistent content, strong relationships and simplified systems to build a business that attracts clients, Joe Killinger writes. Continue reading →

Why too many brokers are wasting money on AI (and what they should be doing instead)

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The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency’s Zane Burnett writes. Continue reading →

You are not Zillow, and your conversion rate proves it

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Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead. Continue reading →

This real estate video content WILL convert in 2026

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If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation. Continue reading →

No lead-gen unicorns: 3 real ways to get clients to the closing table

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Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul. Continue reading →

Here’s the real secret to increasing your lead conversion rates

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If you want better lead conversion rates in your real estate business, stop chasing volume, and start delivering real relevance, Josh Ries writes. Continue reading →

Everything you need to know about social media in under 1,100 words

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Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Continue reading →

Meet the brokerage turning agent support into profit

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On this episode, Parker Pemberton and Liz Rein detail their unique trajectory in Minnesota, recently transitioning their large team to an independent brokerage that did $829 million in 2024. Continue reading →

How to charge through market chaos with a ‘Rhino Mindset’

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On this episode of Real Estate Insiders Unfiltered, Paracle co-founders, Tony Hanson and Lucas Mudrey, reveal their brokerage’s core philosophy — based on the book “Rhinoceros Success” — which drives them to charge at every market challenge. Continue reading →

What robot umpires teach real estate agents about their jobs

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Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm. Continue reading →