Need leads? Try this easy approach to high-probability door knocking

Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth. Continue reading

Turn your database into an ATM. 6 rules to ENGAGE

Jimmy Burgess shares this step-by-step program to help you make the most of your sphere of influence and incoming leads so that you have a never-ending supply of real estate clients. Continue reading

8 video marketing strategies that grew my real estate team

According to team leader and new Inman contributor Sarah Bennett, video marketing provides tremendous return on investment when you follow these strategies. Continue reading

What’s the difference between an Instagram Story and a Reel?

This week, Sue “Pinky” Benson explains the difference between Instagram’s Reels and Stories features. Hint: They’re nothing alike. Continue reading

Want a high-producing database? Look no further than Coca-Cola

How can you level up your marketing with high-value offerings? Here’s Keller Williams VP and bestselling author Jay Papasan’s list of value adds that your sphere won’t soon forget. Continue reading

Reach out, take names: 13 tips for beefing up your client database

Whether you’re just getting started or have been at it for a while, writes Inman contributor Luke Babich, you already know that finding potential clients is critical. Here are 13 tips to build and nurture your client base. Continue reading

10 tasks real estate agents delegate (but absolutely shouldn’t)

If the 80-20 principle is correct, then agents must delegate tasks. But broker Nick Schlekeway says many agents have taken it too far. Here are the areas agents should stop delegating and personally handle with care. Continue reading

4 family-friendly ways trunk or treating connects your community

Whether you’re hosting or sponsoring, trunk-or-treat events are a great way to give back to your community while promoting your business. Coach Darryl Davis offers tips for connecting this Halloween. Continue reading

5 tips for nurturing hesitant buyers who can’t quite commit

Today’s real estate market can present an intimidating and emotional challenge to hopeful buyers and sellers. Mauricio Umansky shares strategies for helping educate and reassure them so that they can get their needs met. Continue reading

7 ways to hook first-time buyers (before they’re ready to buy)

First-time buyers may not be ready to purchase a home right away, but with a little patience you can turn them into lifelong clients. Keller Williams Head of Inclusion and Belonging Julia Lashay Israel offers insights on providing education and informa… Continue reading