Agents find waning value in the purchase of portal leads: Intel

Nearly 70 percent of agents who have purchased portal leads in the past say they no longer buy them, citing “time and money” needed for maximum ROI, according to the latest Intel Index polling data. Continue reading

Lofty promises faster, smarter marketing with Bloom release

Real estate software company Lofty has developed a new product to assist agents with hands-off lead generation called Lofty Bloom. Continue reading

The revolution will be televised: Software’s remaking of real estate

Tune in to Inman Access to learn more about the end-to-end transparency potential of the latest software and tech advances with Docusign CEO Allan Thygesen. Continue reading

10 things your broker wishes you’d learned in real estate school

Broker Joseph Santini offers 10 truths about real estate that will put you on the right track and save you some time on your path to success. Continue reading

How top teams and agents can create real estate clients for life

As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives. Continue reading

Realoq deploys RE-Engage to reanimate dormant business

The AI-driven solution “automates follow-up messaging, allowing real estate professionals to re-engage previously unresponsive prospects effectively.” Continue reading

How to use Instagram to generate more real estate leads in 2025

Improve your reach and land more leads with advice from Adam Morejon and Rick Guerrero on social media marketing that works. Continue reading

10 spring real estate content ideas for instant engagement, lead gen

New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers. Continue reading

The AI shortcut: 9 ways ChatGPT can simplify your listing process

Real’s Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings. Continue reading

Seize the moment in a shifting market: Now streaming

Tune in to Inman Access to learn more about positioning yourself and your business for growth with the help of Ryan Serhant. Continue reading