Tag Archives: lead generation

The 7 things agents should stop doing (and what to do instead)

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If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now. Continue reading →

4 ways brokerages build resilient, high-performing agents 

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As a broker, Thomas Mallette writes, it’s up to you to walk the walk with your agents, providing the mentorship and guidance they need to succeed. Continue reading →

Stop telling agents what to say. Teach them how to talk instead

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Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective. Continue reading →

Does your social media suck? Take this summer marketing audit

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If your social media isn’t getting the traction you want, it’s not always about doing more, Kyle Basila writes. Sometimes, it’s about doing everything more intentionally. Continue reading →

10 easy daily marketing moves that build your brand and business

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Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time. Continue reading →

Zillow slams Compass’ ‘hidden listing scheme’ in new court filing

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The portal giant countered arguments Compass had made in its complaint alleging antitrust activity and more, and asked the court to deny a request for a preliminary injunction that would prevent enforcement of Zillow’s new listing standards. Continue reading →

‘Zillow is taking your clients right out of your hands’: Andy Florance on Zillow’s policy

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In a post on LinkedIn, the CoStar CEO took aim at various Zillow policies and urged agents to reach out to the Justice Department Continue reading →

Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes

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Many agents have gathered in online forums to criticize the mailers as “unethical.” But Homes.com’s parent company says most agents are fine with them. Continue reading →

Inner edge: How belief, desire, faith and persistence unlock success

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Trainer Terry LeClair shares how these four internal forces create the foundation for success not only in real estate sales, but in life. Continue reading →

5 ways to ensure buyers and sellers choose YOU as their next agent

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From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide. Continue reading →