Anxiety levels in the real estate industry are at an all-time high. With so much changing, moving quickly, and contradictory information on the best real estate lead generation tactics, it’s no wonder agents are confused. Continue reading
What’s your business plan for your real estate business? What time frames have you set for your goals? Is the plan working? If not, what can you do so that your plans do work? Regular columnist John Giffen walks you through the process of creating a bu… Continue reading
Facebook’s lead generation capability is still a force to be reckoned with, unlike other social media platforms with waning popularity. How do you avoid the more problematic aspects of Facebook’s model while still taking advantage of its potential as a… Continue reading
When I was with a big box at the advent of social media, the higher-ups seemed to tolerate my blog, but they strongly suggested that I “get my nose out of that laptop and go out and meet people.” My how things have changed. Continue reading
Outside of your sphere, how are you getting and converting new leads? Here are a number of ways that agents and brokers are finding those all-important new connections. Continue reading
You can stop the endless quest for more leads, perfect leads or easy leads when you nurture your existing leads more effectively. Continue reading
Lead conversion rate in the real estate industry sits below one percent, as T3 Sixty estimates. Sound rather rough? That’s because, compared to other sectors, it is. To put things in perspective, the software industry’s conversion rate sits comfortably… Continue reading
As a real estate team grows, the broker’s responsibilities and work requirements grow along with it. Finding the right person for the job, teaching the right skills and leading by example all matter to a new agent’s future success. Continue reading
When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn’t have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here’s how that lead to success. Continue reading
You’re ready to start marketing your real estate business using email. You may even have a shiny new CRM or email marketing platform set up. Congratulations! There’s just one problem: your contact list is pretty sparse. But look! There is an entire ind… Continue reading