What’s More Important in Real Estate Today, AI or You?

AI can help enhance your image, knowledge, and consistency of message, but it’s you, your relationships, how well you communicate, and your local knowledge expertise that will determine if you are successful or not. Craig and Toby will break down… Continue reading

7 ways to be a better buyer’s agent as 2025 winds down

As a buyer’s agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today’s market challenges. Continue reading

5 tips for becoming stronger in a down market

A challenging market is exactly where real estate agents provide the most value, writes The Agency’s David Walker. Here’s how to become stronger as the market gets harder. Continue reading