How YouTube’s algorithm can make or break your real estate business

Some agents are making thousands on ad revenue from YouTube and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform’s technology. Continue reading

Opendoor acquires 2 home renovation startups

The iBuying giant will keep the teams and technology from Skylight and Pro.com, but will discontinue the brands themselves. Continue reading

The US is getting more diverse — and moving to the West

Shifts in demographics and geographies will reshape how Americans think of housing, new data from the U.S. Census Bureau shows. Continue reading

Half of homes sold over list price in July: Study

But the latest numbers, provided by OJO Labs, do hint at possible improvements in the ongoing inventory shortage. Continue reading

The best US cities for rental arbitrage in 2021

Rental arbitrage is when an individual rents a property long-term and then rents it out to someone else short-term. A new report found that less densely packed coastal destination markets are prime locations for arbitrage in 2021. Continue reading

‘Our office completely burned down’: Agents flee as homes go up in flames

The Dixie Fire has burned nearly half a million acres in Northern California, and won’t be under control for weeks. The blaze highlights the hotter, more fiery reality facing the western U.S. Continue reading

Annual apartment rent growth, occupancy hit new highs in July

The new highs surpassed records set between 2000 and 2001. As of July, the average monthly apartment rent in the U.S. hit $1,549. Continue reading

These 5 metros were most popular with buyers in 2020 — here’s why

Compared to the metros with the highest out-bound migration, the ones with the highest in-bound migration have more affordable homes and a lower population density. Continue reading

WATCH: The slick marketing video behind ‘catastrophic failure’ spec home sale

The marketing video behind 1155 Angelo Drive exudes a calm, modern coolness. But at the time the video was made, developers behind the property were already likely aware of significant waterproofing issues present throughout the home. Continue reading

Americans still want to relocate — even as pandemic fears dwindle

The number of Redfin.com users who searched for a property outside of where they currently live rose to 31.1 percent during the second quarter, up from 27.6 percent the year before. Continue reading