How an agent becomes ‘the chosen one’ for celebrities and athletes

In Part 5 of her five-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients. Continue reading

Be protective, proactive and prepared when working with celebrity clients

In Part 4 of her five-part series, Cara Ameer offers strategies for providing high-level care that’s specific to the requirements of high-profile clients. Continue reading

It’s not all about the money: The savvy agent’s guide to working with athletes and celebrities

In Part 3 of her five-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage. Continue reading

Don’t be dazzled by the glamour when working with celebrity clients

In Part 2 of her five-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients. Continue reading

How to create a purpose-built brand for luxury real estate

While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading

The savvy agent’s guide to working with athletes and celebrities

In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership.
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What real estate brokerages can learn from luxury hotel brands

Real estate companies have the opportunity to craft a distinctive client experience aligned with their brand, values, vision and mission, The Agency’s Rainy Hake Austin writes. Continue reading

10 luxury lessons learned from NOT selling Michael Jordan’s estate

Failure isn’t final. “Sellebrity” agent Kofi Nartey offers hard-won wisdom for excelling with the world’s most sophisticated clients after 22 years. Continue reading

Get to know 2025’s hottest luxury home design trends

Chris Pollinger and designer Samantha Senia share the top 2025 design trends redefining luxury homes — from sustainable reclaimed wood tables to statement lounge chairs. Continue reading

Lesson Learned: Success is about more than closing the deal

Find out how Miami luxury leader Lourdes Alatriste demonstrates grace under pressure while always keeping clients’ needs top of mind. Continue reading