Real estate marketing 2.0 seeks to double down on attention economy

New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market. Continue reading

Yes, another social media panel — because it’s important for business

Angel Nicolas, Tiffany McQuaid and Jonathan Vega’s different approaches to the marketing tactic show that there’s no one-size-fits-all approach when it comes to finding success through social media — aside from committing to it. Continue reading

Top Florida real estate agents say collaboration is the key to success

At Inman On Tour Miami on Tuesday, luxury agents from Palm Beach, Miami and 30A said their markets are expanding beyond second-home destinations and that collaboration drive success. Continue reading

Tracy Tutor claps back after reality TV remarks by Compass evangelist

The “Million Dollar Listing LA” star took to Instagram to criticize Compass Chief Evangelist Leonard Steinberg’s recent critique regarding how women in real estate are depicted on reality TV shows. Continue reading

Top producer Patrick Southern joins SERHANT. in Hudson County

The Jersey City new development and brownstone expert was most recently affiliated with Coldwell Banker Realty. In the past year, he’s closed nearly $200 million in sales volume. Continue reading

Christie’s Real Estate names Gavin Swartzman as next president

Swartzman previously served for 11 years as CEO of Toronto-based Peerage Realty Partners. He is replacing former co-presidents Natalie Hamrick and Kevin Van Eck, Inman has learned exclusively. Continue reading

Compass adds Unlock Upstate Team to expand in Hudson Valley

The 14-agent team, which was previously affiliated with Berkshire Hathaway HomeServices under a different team name, closed over $100 million in sales last year, and has closed more than $410 million since 2020. Continue reading

The Agency’s Billy Rose goes Dutch with luxury auction strategy

The Agency cofounder will cut the asking price of 235 Oceano Drive by $100,000 each consecutive Monday following the auction’s launch, until the property sells. The auction style dates back to Holland’s 17th-century tulip trade. Continue reading

Traverse City luxury condos poised to set new price threshold

The turnkey penthouses would be ideal for second-home buyers, developer Andrew McCarthy said. They will be completed in late summer 2025 and are asking $2.95 million and $3.25 million, respectively. Continue reading

Barbara Corcoran’s NYC penthouse goes under contract in a day

Corcoran asked $12 million for the Fifth Ave duplex with sweeping Central Park views, and reportedly received multiple bids that pushed the contract price above asking. Continue reading