Diversifying luxe marketing can increase income by $10s of $1,000s

The “State of Real Estate Marketing” report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain insights into agents’ plans for marketing in 2023 and best practices. Continue reading

$170M off-market mega-mansion deal sets new Palm Beach record

The off-market deal in the luxury enclave was conducted by a luxury car dealer and the founder of Green Mountain Coffee. It marks a new record for Palm Beach, and becomes one of the priciest deals of 2023 so far. Continue reading

Lindsay Barton Barrett and Maggie Leigh Marshall team up at Elliman

With Barton Barrett and Leigh Marshall at the helm, the team will work to expand its footprint throughout Manhattan, into North Brooklyn and across the new development market. Continue reading

Sotheby’s unveils new brand ad campaign for post-pandemic era

“Nothing Compares to What’s Next,” developed with global experience design agency Huge, builds on the firm’s 2021 campaign, positioning clients for a hopeful new chapter in their lives working with a Sotheby’s agent. Continue reading

Former Douglas Elliman agent launches Miami luxury brokerage

Filippo Incorvaia served with Douglas Elliman for eight years before launching his new brokerage, FI Real Estate, with the aim of making transactions seamless for clients, he exclusively told Inman. Continue reading

‘Know yourself’ and other top agent tips from BeCorcoran 2023

From developing a strategy based on one’s strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday. Continue reading

Pam Liebman: Corcoran’s 50th year, taking the high road and more

In advance of the brokerage’s second annual BeCorcoran event, the president and CEO spoke with Inman about her thoughts on Corcoran’s past, present and future and how the brokerage is meeting a shifting market head-on. Continue reading

What to expect at Corcoran’s conference in Nashville this week

As Corcoran celebrates its 50th anniversary at BeCorcoran this year, agents can expect compelling keynotes, market advice, branding and marketing tips, networking opportunities and more. Continue reading

Keller Williams Black Label sues SERHANT. over Philly expansion

Weeks after announcing a national expansion, Serhant and his partners are facing a $10 million lawsuit and allegations of concocting a scheme to “loot” a Pennsylvania brokerage in an effort to expand. Continue reading

This agent got a job from TikToking. Steal 11 of his social media tips now

Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International’s Ultra Luxury division took notice. Now he’s sharing his tips to land a promotion with Inman readers. Continue reading