Change strategy as the market shifts to win the listings long game

Coach agents on how to shift from “turn-and-burn” tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities. Continue reading

Why independent brokerages matter more than ever amid real estate consolidation

Windermere’s OB Jacobi writes that it’s more important than ever to preserve independence and keep the industry vibrant, diverse and focused on the things that matter most. Continue reading

What today’s skills-based market demands of real estate agents

The market has shifted. If you’re working the same way you did a year ago, you’re likely getting half the results, coach Verl Workman writes. Talent is rewarded over timing. Continue reading

Transform your real estate career with this one simple skill

Rick Guerrero and coach Ricky Carruth talk strategy, mindset, motivation and more in this interview filled with actionable, practical advice. Continue reading

How to lead through market uncertainty with facts, not fear

We don’t control interest rates or government layoffs, broker Thai Hung Nguyen writes. But we do control how we lead, educate our agents and build trust in the marketplace. Continue reading

7 ways agents can seize opportunities during market shifts

Although a shifting market can feel uncomfortable, Luke Babich writes, it can also be a time of great opportunity for agents who adapt quickly. Continue reading

The 2 ‘buzzwords’ Keller Williams’ Marc King wants agents to master

Keller Williams President Marc King told Inman he wants KW agents to sharpen their lead generation and conversion strategies as the brokerage’s annual Agent Mega Camp hits Austin this week. Continue reading

Ready to blow up your team? 5 tactics to turn it around

Feeling the pressure and frustration of the market? Thinking about blowing it all up? It’s time to take a hard look at your organization, and the way you do business, so that you can flourish in today’s market, Craig Reger writes. Continue reading

5 ways to nurture your clients through a shifting market

Often, clients’ perceptions are more negative than reality, according to The Agency founder Mauricio Umansky. That means there’s an opportunity for you to be honest and transparent while also quelling their nerves, dispelling misconceptions and advisin… Continue reading

Builders still on bumpy ride, but demand may have bottomed out

New-home starts took a hit in January but remain higher than they were in November. And builders see a path forward to stronger sales, according to a new report from the U.S. Census Bureau. Continue reading