Tag Archives: marketing tips

EXp Realty exec tells agents to stop using bad photos

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Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today’s team leaders. Continue reading →

What’s the best strategy that you’ve picked up this spring? Pulse

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It takes boldness to shift gears and take on the challenges of a tough market. Let us know what you’ve learned this spring and how you’re applying that new strategy. Continue reading →

Free videos for real estate agents land title company rep in hot water

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California Best Title Company Inc. settles case alleging illegal inducements for $150,000 without admitting wrongdoing, but marketing rep loses license for three years. Continue reading →

What’s your best marketing tip for 2025? Pulse

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You have to wear so many hats as a real estate professional, including that of marketing expert. What’s your No. 1 marketing strategy that’s working now? Continue reading →

EXp’s Wendy Forsythe to agents: Focus on experience over metrics

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The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don’t resonate with today’s consumers and what agents can do instead. Continue reading →

3 simple principles to make your marketing stand out

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Why does so much real estate marketing sound the same? It’s simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community. Here’s how. Continue reading →

MailMatic wants to be in your 2021 marketing plans

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Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness. Continue reading →

Are you making these embarrassing print marketing mistakes?

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Do you regularly use snail mail print marketing? When used properly, it can be a powerful lead generator — but use it incorrectly, and you and your marketing piece end up in the garbage. Here’s an analysis of what several agents did right, as well as w… Continue reading →