California Best Title Company Inc. settles case alleging illegal inducements for $150,000 without admitting wrongdoing, but marketing rep loses license for three years. Continue reading
You have to wear so many hats as a real estate professional, including that of marketing expert. What’s your No. 1 marketing strategy that’s working now? Continue reading
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don’t resonate with today’s consumers and what agents can do instead. Continue reading
Why does so much real estate marketing sound the same? It’s simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community. Here’s how. Continue reading
Valerie Garcia, senior producer at branding agency 1000 Watt, shared her tips for creating a marketing plan that connects with consumers and guides them through market crises Continue reading
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness. Continue reading
Do you regularly use snail mail print marketing? When used properly, it can be a powerful lead generator — but use it incorrectly, and you and your marketing piece end up in the garbage. Here’s an analysis of what several agents did right, as well as w… Continue reading