Recruiting new agents? 5 tips for making your brokerage stand out

New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips. Continue reading

Your branding is costing you money: Here’s how to fix it

It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading

Ryan Serhant on building a personal brand: ‘No one is just an agent’

The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads. Continue reading

Take your marketing and branding to the next level this September

All month long, we’ll bring you innovative marketing tactics, branding expertise and smart strategies to get the most out of your spend to take your business to the next level — straight from the experts. Continue reading

99 blog ideas for buyers 

Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year. Yet one of the biggest pain points agents have is coming up with topics to write about. Here ar… Continue reading

4 types of real estate investors (and how to best serve them)

Although every person is different, real estate investors typically fit neatly into one of these four avatars. Understanding how they think will help you land them as clients and serve them well. Continue reading

Zillow releases e-book to help kids with stress of moving

The book follows a young girl named Iris, as she goes through a move alongside her parents and friends. Sale proceeds will go to Covenant House, a nonprofit that helps homeless youth. Continue reading

How this all-female brokerage leapt to the top of Charleston’s market

Maison Real Estate was founded by Leslie Turner, Mary Lou Wertz and Olga Page in 2019. Innovative marketing tactics and services have made it a force to be reckoned with in South Carolina. Continue reading

Inman Review: Plunk helps homeowners evaluate renovation projects

A new app called Plunk, with a reputable pedigree of industry knowledge behind it, has launched to help homeowners better evaluate the return on home improvement. Continue reading

6 steps for turning ‘orphan’ clients into your lifetime fans

This strategy for reaching out to your brokerage’s past clients is perfect for newbies and agents who are looking to jump-start stalled productivity. There’s never been a better time to take advantage of every opportunity to drive listing and sales lea… Continue reading