Tag Archives: marketing

A 5-step, fail-proof plan to get consistent with video marketing

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Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading →

NAR’s incredible shrinking membership roster: The Download

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Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan. Continue reading →

‘A listing is an asset’: Here’s how to make the most of your next one

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Although buyers provide a payday, listings give you the opportunity to grow your business and raise your profile in the local market. Jimmy Burgess and Curaytor’s Jimmy Mackin discuss a strategy for maximizing the value potential of your next listing. Continue reading →

How to create an email newsletter that cuts through the noise 

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A well-designed email with meaningful content helps to build your brand while you generate and nurture leads, writes broker Eric Bramlett. It’s an incredibly effective, efficient and affordable way to reach your SOI and local market. Continue reading →

3 keys for turning Instagram into a sales funnel

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You can increase brand awareness and make genuine connections when you use Instagram to generate and nurture leads, writes Michelle Berman-Mickel. Here’s how to put its power to work for your real estate business. Continue reading →

AI on the go: The new ChatGPT iOS app is finally here

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According to social media expert Katie Lance, OpenAI has unveiled its official iOS application for ChatGPT, the company’s AI chatbot, allowing you to create content while you’re out and about. Continue reading →

Fannie Mae’s latest outlook is grim. 6 ways agents can beat the odds

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There’s always a way that agents can position themselves for changing marketing conditions, and brokers can facilitate that process, according to broker owners Bridget Gilbert and Laura Garner. Continue reading →

Realtor.com’s AI integration is a case of ‘garbage in, garbage out’

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Digital marketing specialist Joshua Jarvis offers his feedback on Realtor.com’s new AI tool. While he applauds the attempt, he says it’s a swing and a miss. Continue reading →

How to nail your next listing (from the agent who wrote the book on it)

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Learn the secrets to real estate success from the No. 1 RE/MAX agent worldwide, Jordan Cohen. He offers actionable advice that you can put to work immediately to raise the level of service you provide. Continue reading →

Should you follow everyone who follows you on Instagram?

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Sue “Pinky” Benson tells you how to tell the difference between legit Instagram followers and those who are boosting your count without adding value. Continue reading →