QUIZ: Test your real estate marketing IQ

Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading

Redfin Premier expands nationally to more than 100 new markets

Redfin Premier, which matches luxury homebuyers and sellers with a Redfin Premier agent and marketing tools specific to the luxury brand, is launching in every market the brokerage operates. Continue reading

How bad is it? The worst website mistakes (and how to avoid them)

From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading

7 out-of-the-box client appreciation ideas

Want to take your client relationships to the next level and have some fun while doing it? Trainer Darryl Davis suggests client appreciation parties — with a twist. Continue reading

With ChatGPT, Addressable fully automates direct mail marketing

Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

No, it’s not 2008: How to talk to your clients about Silicon Valley Bank

The meltdown of Silicon Valley Bank has sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market.
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