Put branding first! How to build a business that attracts growth

If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that. Continue reading

3 reasons Instagram isn’t working for you (and what to do)

To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself. Continue reading

Stop being a secret agent! 8 real estate conversation-starters

If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate. Continue reading

12 videos every agent should make

If you’d prefer to attract business instead of chasing it, add one of these 12 videos every agent should be making to your list of daily activities, and watch your business explode this year. Continue reading

10 marketing tactics to ensure your brand resonates in 2021

Marketing your brand in today’s world is continuously evolving and has become more dynamic than ever. Here are a few strategies and tactics to keep in mind as you move through 2021. Continue reading

MoxiWorks enters into nationwide agreement with Century 21 Canada, launches HUB21

Agents throughout Century 21 Canada’s 400 offices will have access to MoxiWorks solutions through a portal called HUB21. Continue reading

Dive into every Back to Basics story from this month

This month, we’re focused on taking it Back to Basics. Here are the top stories we’ve published thus far. All told, it’s a recipe to make more money. Continue reading

Zillow’s new ad campaign highlights two sides of the moving journey

Taking inspiration from “the great reshuffling” that happened during the pandemic, Zillow’s new ad campaign “To Move Is To Grow” highlights the emotional side of moving. Continue reading

Consumers read 10 reviews first! What’s your review strategy?

Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should. Continue reading

Work smarter! 10 creative ways to reuse and repurpose your evergreen content

Creating fresh and unique content is not easy, and it can be quite time-consuming. Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they’re… Continue reading