How bad is it? A value-cost analysis of top marketing tools and tactics

When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading

The no-nonsense guide to bootstrapping a real estate business

Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table. Continue reading

Helping new buyers get ‘invested’ in real estate

When working with buyers, take that conversation one step further, and share what you know about the different investment opportunities in real estate. Continue reading

Quitting time? How brokers can help cash-strapped agents survive

In a market where listings are still scarce, a mid-career agent is having difficulties. What can the broker do for an agent in this position, who is completely strapped for cash? Continue reading

Circa 2010: What real estate agents need to know about kitchens and baths

Knowing these trends and being able to discuss them with buyers and sellers will give Realtors a distinct advantage. Suggesting modern features to sellers to add to their homes before listing existing properties will also give agents additional power. Continue reading

23 home tour channels to watch on YouTube in 2023

Whether you are a real estate enthusiast, an aspiring homeowner or simply in the mood for some home design inspiration, these YouTube channels are sure to keep you entertained and informed. Continue reading

BHHS Chair on housing market angst: ‘This too shall pass’

No matter what the market’s doing, the way you show up is the biggest factor in determining your outcomes. Jimmy Burgess talks with Gino Blefari, CEO, HomeServices of America and Chairman, Berkshire Hathaway HomeServices, about where we’ve been, where … Continue reading

Rila aims to capture home ‘vibes’ with 30-second short-form videos

The update also includes what the real estate search app calls a “home-centric machine learning media classifier,” or an algorithm that improves its content recommendations with each use. Continue reading