Tag Archives: marketing

No one cares about your brokerage: Ryan Serhant

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Find out how powerhouse New York City real estate broker and television personality Ryan Serhant has parlayed his personal brand into a burgeoning media empire. Continue reading →

What’s in a name? Why naming and personal branding matter

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In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues. Continue reading →

5 reasons agents don’t hire help when they should

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So many agents want to grow their businesses, but they hesitate when it comes to hiring help. Here’s a look at why and how it stifles their potential. Continue reading →

4 tips to win repeat business and avoid ‘ghosting’ clients

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Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at Inman Connect New York. Continue reading →

4 tips to win repeat business and avoid ‘ghosting’ clients

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Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at Inman Connect New York. Continue reading →

Ever wonder exactly what to say? Here’s the scoop

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In “Exactly What to Say for Real Estate Agents,” authors Phil M. Jones, Chris Smith and Jimmy Mackin provide “30 Magic Words” to help real estate agents with the most common critical and difficult conversations they face today.  Continue reading →

How to make sure your agents get the most for your lead gen buck

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Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments onstage at Inman Connect New York. Continue reading →

WATCH: Top agents will quadruple peers in digital marketing spend

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Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading →

Top agents will quadruple their peers in digital marketing spend

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Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading →

‘HGTV generation’ still wants agents

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Consumers are more empowered then ever today, but real estate industry leaders still believe agents will be able to thrive over the next decade. Continue reading →