Tag Archives: marketing

Constellation Real Estate Group picks up predictive data firm offrs

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The purchase comes amid an acquisition spree from Constellation that has seen the firm make investments in an array of real estate technology. Continue reading →

Online reviews significantly boost agents’ web visibility: Study

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A new study released Tuesday indicates that agents with even 1 review on their Google My Business pages will see more web traffic. Continue reading →

Facing a buyer’s market? 5 pivots listing agents must make

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Based on the numbers and our personal experience of a larger number of prospects shopping but not buying, we suspect the seller’s market is about over. Here are five areas listing agents need to rethink and focus on when buyers are calling the shots. Continue reading →

Dear Marketing Mastermind: How should my marketing change in slow seasons?

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In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: changing up your marketing as the season slows. As the action rolls into a lull in slower seasons, it’s a great opportunity to review your to-d… Continue reading →

Dollars and sense: A financial timeline for rookie agents

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How do you plan ahead and ensure you’re spending wisely as a brand new agent? We talked to experienced agents and financial planners to get some of their must-dos for keeping your financial life on track your first year in real estate. Continue reading →

Can smart home devices help sell a home? Part 2: The results

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After spending a number of months working with a network of connected devices in his own home, Inman’s tech reporter has come to a conclusion about whether smart tech can help sell a home. Find out what it is here. Continue reading →

New Facebook ad platform from Chime is worth liking

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The ever-evolving sales acceleration platform’s Facebook advertising tool automates much of the process for creating and running dynamic ads via DARE on the social media giant. Continue reading →

Point and click: How PlanOmatic CEO wants to make listing photos easy

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Running a fast-growing business that provides high-quality marketing services quickly is a balancing act, and it requires a solid company culture. In this podcast, Byron Lazine talks to CEO Kori Covrigaru about how he built up PlanOmatic. Continue reading →

BREAKING: Purplebricks exits US after less than 2 years in market

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Following months of uncertainty over Purplebricks’ future in the United States, the flat-free brokerage is exiting the U.S. market, less than two years after launching in Los Angeles in September 2017. Continue reading →