Generate steady leads and referrals: 9 systems you need in place by 2022

Whether you’re brand new to the biz, you’ve just had immense growth this year and are playing catchup, or you’re simply looking for fresh automation ideas, here are nine systems every agent can use for a steady stream of referrals. Continue reading

Baird & Warner’s Balance looks to even out agent workloads: Tech Review

Balance, developed by Baird & Warner, is an online business services hub for its agents. The intent is to offer an array of in-house business support needs, such as marketing campaign development and transaction management. Continue reading

5 real estate marketing do’s and don’ts for 2022

In today’s increasingly online world, how do you capture your audience’s attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here’s what you need to know going into 2022. Continue reading

10 tips for a fierce listing presentation from ‘Million Dollar Listing LA’ stars

David Parnes and James Harris put together their top tips for creating a listing presentation that will wow potential sellers and manage their expectations once they make the smart decision and choose you.   Continue reading

How one indie broker lured more than 20 agents from Compass

Last year, Dudum Real Estate Group made headlines when it hired nearly two dozen agents from Compass. Its broker-owner Julie Del Santo discusses how it came together. Continue reading

3 simple principles to make your marketing stand out

Why does so much real estate marketing sound the same? It’s simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community. Here’s how. Continue reading

Want to effectively prospect the affluent? Adopt these 5 habits

In this series, WealthQuotient co-founder David Friedman shares the five keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. Here, we’re tying together all five habits with action steps… Continue reading

What’s your Thanksgiving marketing look like this year?

When it comes to your business, how you making the most of Thanksgiving? Are you doing the old-school, tried-and-true pie giveaway? Tell us how you’re weaving the holiday into your marketing. Continue reading

How to make a Thanksgiving pie giveaway work for you

The best part of a Thanksgiving giveaway is that it gives you an opportunity to express your gratitude for your clients — both past and present. Here’s why this broker thinks pie is always the answer to the relationship-building equation (and how to ma… Continue reading

Looking for the right fit? 5 factors to consider when brokerage hunting

Whether you’re a newbie just getting started or an experienced veteran, choosing a brokerage is something every agent faces at some point. By knowing what differentiates one firm from another, you suss through the heap and find the brokerage that will … Continue reading