The challenge of marketing one-of-a-kind properties

Every property is unique, but some have features that really make them stand out. A unique property might be in a remote area, perhaps it has a rare amenity, or it comes with an ultra-high-end price point. Continue reading

Realtors shouldn’t waste time publishing their own blogs: Elm Street CEO

Real software company Elm Street Technology (EST) continued its rapid expansion this month with the acquisition of marketing automation startup eMerge and the launch of a new full-service marketing agency called “3sixtyfive.” Continue reading

5 tips for giving smaller spaces bigger buying potential

With millennials having children at the slowest rate in American history and many empty nesters looking for a post-retirement space that meets their needs, the market is ripe for people looking for smaller dwellings. Continue reading

5 Halloween marketing tricks that’ll treat you to loads of referrals

By taking advantage of the Halloween festivities, you’ll be able to tap into the fun and get a little word-of-mouth marketing going before everyone is consumed with the holiday season. Here are five hacks that’ll get your real estate business some buzz… Continue reading

Laura Monroe joins Real Estate Webmasters

Real Estate Webmasters, the custom web design and marketing firm for real estate professionals, is bringing the former Inman employee on in the newly-created role of head of industry and brand engagement. Continue reading

Opendoor is using a $1,000 credit to nudge buyers toward its partner agents and homes

The startup is now offering a more prominent $1,000 credit for buyers who choose to purchase one of the homes Opendoor has for sale, whether they do so directly on their own, or using one of Opendoor’s “partner agents.” Continue reading

In Pictures: Luxury Connect’s Luxury Bash

Held on the rooftop of the beautiful Beverly Wilshire Hotel in Beverly Hills, Luxury Connect’s attendees mingled, networked and relaxed together on Wednesday night after a day of learning, exclusive activities and inspiration. Sponsored by Sotheby’s In… Continue reading