Tag Archives: marketing

The Essential Guide to luxury marketing

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The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes. Continue reading →

The Tall Poppies Support Women Novelists

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When health professor Ann Garvin, 58, of Madison, Wis. challenged herself to write and publish her first novel, she never imagined that it would spark a burning desire to become a career novelist. But in 2009, after two years of carving out stolen mome… Continue reading →

3 ways I use tech to maintain (and deepen) client relationships

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Integrate your personality, interests and passions with the latest tools and techniques to stay in touch with clients both personally and on a broadcast basis. It’s a winning formula that will help your business grow. Here’s how to do it strategically. Continue reading →

Lead-generation game changer: How 60-second Instagram videos have transformed my business

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What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how M… Continue reading →

OutboundEngine gets social with automated ad campaigns

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Digital marketing solution OutboundEngine has released a new feature that automates advertising campaigns on social media for real estate agents. Continue reading →

The Real Word: Is it fair to say iBuyers are untested?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole talk through a column by Brad Inman and debate whether iBuyers are untested.   Continue reading →

The Agency founder talks expansion, corrects the rumor mill

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Mauricio Umansky says the agent count at his Southern California boutique brokerage is actually way up. Continue reading →