Tag Archives: marketing

How to create a home color scheme that captivates buyers

By | | Uncategorized
Comments Off on How to create a home color scheme that captivates buyers

According to Houzz editor Gwendolyn Purdom and PPG and Glidden color marketing managers, Dee Schlotter and Misty Yeomans, a carefully crafted color scheme can captivate buyers and help them see your space as their new home.

Continue reading →

The right (and wrong) way to procure content for your real estate website

By | | Uncategorized
Comments Off on The right (and wrong) way to procure content for your real estate website

Content marketing is a must for any great business, but generating enough content to outrank competitors can be hard. Here’s what you need to know about buying and borrowing content so you don’t make a fatal mistake in your marketing. Continue reading →

Facebook slashes 5,000 targeted ad options after HUD complaint

By | | Uncategorized
Comments Off on Facebook slashes 5,000 targeted ad options after HUD complaint

Facebook is making changes to company advertising policy in an effort to slash thousands of options that allow advertisers to target certain ethnicities and engage in discriminatory advertising. Continue reading →

New Vscreen VMS wants to catapult (and simplify) your video marketing

By | | Uncategorized
Comments Off on New Vscreen VMS wants to catapult (and simplify) your video marketing

Vscreen Video Marketing Suite (VMS) is a browser-based video content creation and distribution tool ideal for real estate agents. Continue reading →

8 fresh luxury real estate marketing strategies clients want to see

By | | Uncategorized
Comments Off on 8 fresh luxury real estate marketing strategies clients want to see

One way to ensure a smooth high-end transaction is to invest in solid marketing and seize all available opportunities. Here are eight examples of luxury marketing opportunities you can’t afford to miss.  Continue reading →

3 ways sentient data can increase your real estate business

By | | Uncategorized
Comments Off on 3 ways sentient data can increase your real estate business

The key to a truly successful real estate career is marrying the qualitative and the quantitative to better serve your clients. Here are three ways agents can use “sentient data” to increase their business. Continue reading →