Want your own TV channel? Smart TV Marketing is here

Smart TV Marketing can give real estate agents their own channel on web-connected televisions, next to channels like HBO GO, Amazon and Netflix. Continue reading

Location, location, location! 7 creative ways to offset imperfect locale

Not all properties can have that defining quality of being in a prime location. But there are ways to be honest and creative in marketing these kinds of places. A prime driver behind this approach is understanding what’s important in buyers’ hierarchy … Continue reading

Luxury buyers swoon over these 5 amenities

Today’s luxury buyer is looking for new technology mixed in with some upgraded features. Here are five amenities high-end buyers will pay top dollar for. Continue reading

30+ free hacks for Instagram and Facebook

Once you have created a system for content creation, the next step is distribution — which is where these free tools from Facebook and Instagram come into play. Continue reading

How to kick up your fall production right now

Do you have a solid plan for landing new clients and closing as many deals as possible in the last quarter of the year? Regular Inman contributor Bernice Ross has you covered with these five detailed tips. Continue reading

5 tactics for selling ultra-high-end condos

Picture the home of any successful, high-powered character on popular television and it’s likely you’ll envision a luxury condo. In the current cultural moment, a high-end apartment is seen as the height of city living — literally and figuratively. Continue reading

How to optimize your Instagram profile

How long has it been since you’ve updated your Instagram profile? Because it acts as a landing page for your listings, having an optimized profile is crucial to attracting new followers and converting visitors into clients. Continue reading

New AR tour app from Sparkout raises questions about the tech

Sparkout has launched an augmented reality real estate tour app for Android users in an increasingly crowded market with decreasing interest. Continue reading

Keeping It Real: Why it’s time to kill vanilla

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer shares why now is the time to get out of the box and create content that resonates with your tribe. Continue reading

KvCORE shines in increasingly crowded all-in-one platform space

KvCORE is Inside Real Estate’s all-in-one business management, marketing and sales solution. See how it stacks up among its industry competitors in this in-depth proptech review. Continue reading