Tag Archives: marketing

Ylopo debuts virtual assistant

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Real estate digital marketing startup Ylopo has developed a digital assistant that can send text messages and follow up with consumers on behalf of agents. Continue reading →

Nextdoor will now tell you how much your home is worth

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Your Home, as the company is calling the new feature, is meant to be a landing space on Nextdoor’s website and app that shows users how much their home might be worth and how much they might earn if they sold it. In essence, Nextdoor is now providing u… Continue reading →

Sellers: Don’t even think about listing till you answer these 10 questions

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There are a ton of issues sellers need to consider before sticking that for-sale sign in the yard. As agents, if you get a lot of calls from wannabe sellers looking to simply plop their house on the market, here are 10 questions (with answers) that you… Continue reading →

How buyer’s agents must adapt to survive

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Buyer’s agents must face some cold hard truths about what lies ahead for our industry and prepare to adapt their current business practices to thrive in the future. Here’s why. Continue reading →

Light it up! 6 tips to make your home staging shine

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Although furniture layouts and paint colors get a lot of attention in the staging process, one essential element is a home’s lighting. To ensure your clients have everything lit to perfection, here are six glow-related tips for any home stager. Continue reading →

Hope, dream and fix it: What agents can learn from 2020 candidates

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President Donald Trump rode to success with a campaign slogan that appealed to our reptilian instincts, according to marketing experts, just as President Barack Obama’s “hope” campaign did. Debates will show us whether the current crop of candidates ha… Continue reading →

After 40 years, Coldwell Banker begins rolling out a new logo and branding

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Following the tests this summer, Coldwell Banker plans to debut final branding standards during a leadership summit in September. Then, a company-wide rollout will begin in January 2020, though individual offices and franchisees will have as much as tw… Continue reading →

Hyperlocal app PropertyRadar now offers mortgage data

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The one-time darling software for finding prospective foreclosures is now offering same tech for small businesses, such as real estate agents and mortgage brokers. Continue reading →

7 no-brainers for keeping it civil online

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It’s too easy to get distracted by a stray comment or provocation online and then get sucked into something that consumes you and your day. Like a bad one-night stand in a movie or drinking too much, you end up regretting it all, so it’s wise to practi… Continue reading →