Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes. Continue reading
Tired of your marketing being controlled by industry gatekeepers? By becoming a specialist, broker and attorney Greg Hague writes, you can create a gate of your own. Continue reading
From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide. Continue reading
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Continue reading
Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes. Continue reading
Leaders across the brokerage landscape had thoughts on the private listings debate, and they weren’t shy about sharing them. Continue reading
If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading
Learn how to become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes. Continue reading
A great open house is more than a walkthrough; it’s a full-blown marketing event. Coach Darryl Davis shares ways to make the most of the opportunity. Continue reading
Looking for fresh ways to connect with clients this summer? Holly Brink shares plug-and-play ideas for thoughtful, fun, low-cost touches that build trust and spark conversation. Continue reading