Tag Archives: marketing

Katie Lance: ‘We’re in a big moment with ChatGPT and AI’

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At ICLV, the social media consultant offered a prescription for using AI and ChatGPT in your real estate business, from marketing to customer service to automated lead gen. Continue reading →

Stand out: Master social media and be ‘super f*ing authentic’

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At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market. Continue reading →

Share your Inman experience. It’s an investment in your business

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Sharing your Inman experience, or any real estate conference for that matter, on social media is actually a smart move, agent, host and comedian Karen Stone writes. Continue reading →

With off-market listings, sellers rarely know best, luxury agents say

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Luxury real estate agents discuss the nuances of balancing sellers’ wants and needs against MLS rules and ethical standards as it relates to off-market listings Monday at Inman Luxury Connect in Las Vegas. Continue reading →

7 door-to-door sales secrets to make you a better door knocker

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Self-proclaimed door-knocking champ Ernesto Vargas will be onstage at ICLV this week, helping attendees hone their presentation skills to engage with the people they encounter. Continue reading →

3 ways to create a culture of safety in your office

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You can create a safer, more positive culture in your office, even if you’re not the one who’s actually in charge, writes agent and advocate Andi Blackwell. Continue reading →

There’s a fine line between ‘thirsty’ and ‘hustling’

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These five do’s and don’ts will keep you on the right side of being a hustling hero and not looking like you need a cold glass of water, Laura Stace writes. Continue reading →

How the shift from bricks to clicks is reshaping real estate

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Embracing the digital shift is not only essential for survival but also offers immense opportunities for growth and success in the real estate market of the future, writes Victoria Kennedy, CEO of Atman Real Estate. Continue reading →

‘Empowered with great products,’ Zillow acquires Aryeo

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Aryeo offers an online platform for managing real estate marketing media, founded by a trio of real estate photographers and media creatives. It will fall under ShowingTime+, according to Zillow. Continue reading →

How much does it cost to open up a new brokerage?

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Don’t let the costs scare you, Kevin Woody writes. Your willingness to plan and prepare will contribute greatly to your success as a brokerage owner.   Continue reading →