Tag Archives: marketing

Lead gen is not enough. Here’s how to nail down lead conversion

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In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it? Continue reading →

Rechat, a mobile-first marketing standout emphasizing collaboration, strategy: Tech Review

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Rechat is a full-featured marketing app for tech-forward brokerages and teams that have a handle on how to capture their market. Continue reading →

Harness the power of video to improve agent retention

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With its power to engage and inform, video can play a pivotal role in ensuring that your best agents see the value in staying. Growth expert Jim Turner shares how to put it to work for your brokerage or team. Continue reading →

Your broker’s ‘free’ website is a gilded cage

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Find out why “free” isn’t all it’s cracked up to be when it comes to your professional website and email address, according to brand new Inman contributor and broker-owner Markus Feldmann. Continue reading →

How to generate leads by being authentic and intentional

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Broker-owner Nick Schlekeway writes that the correct habits and systems plus a focus on the follow up will ensure that you’re generating and capturing the leads you need. Continue reading →

Understand and master new construction to grow your business

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Unlock new opportunities in a low inventory market when you dig into the new construction segment of the residential market. Continue reading →

2023’s design trends (thus far): Confident, eclectic and ‘hipstoric’

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As summer turns to fall, Inman checked in with Maverick Design’s Trend Report to see the latest in home interiors. From statement stones to daring details, bold looks are drawing attention in 2023. Continue reading →

5 reasons it’s time to master the power of AI

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Victoria Kennedy, CEO of Atman Real Estate, outlines the ways that AI is already reshaping the real estate industry. If you’ve been holding off on putting AI to work for your real estate business, the time has come to get off the sidelines. Continue reading →

5 AI tools agents swear by in today’s market

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The future is here, writes Jimmy Burgess, and AI is the vehicle. Take advantage of the opportunities it provides for smart growth in every area of your real estate business. Continue reading →