Tag Archives: marketing

How to set up your digital profiles as a new real estate agent

By | | Uncategorized
Comments Off on How to set up your digital profiles as a new real estate agent

Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you. Continue reading →

Build relationships that last: Turn your SOI into a success pipeline

By | | Uncategorized
Comments Off on Build relationships that last: Turn your SOI into a success pipeline

The more people know, like and trust you, industry veteran Terry LeClair writes, the more you’ll see your business and reputation flourish. Continue reading →

The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

By | | Uncategorized
Comments Off on The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly. Continue reading →

Trending: National parks get spicy, TikTok gets inclusive

By | | Uncategorized
Comments Off on Trending: National parks get spicy, TikTok gets inclusive

From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down. Continue reading →

What does it take to sell a home every 75 minutes? The Download

By | | Uncategorized
Comments Off on What does it take to sell a home every 75 minutes? The Download

Legendary Texas world-record holder Ben Caballero shares the secrets that allowed him to sell 7,000 homes last year. Continue reading →

The Agency’s Billy Rose goes Dutch with luxury auction strategy

By | | Uncategorized
Comments Off on The Agency’s Billy Rose goes Dutch with luxury auction strategy

The Agency cofounder will cut the asking price of 235 Oceano Drive by $100,000 each consecutive Monday following the auction’s launch, until the property sells. The auction style dates back to Holland’s 17th-century tulip trade. Continue reading →

7 Instagram features agents should use (but probably don’t)

By | | Uncategorized
Comments Off on 7 Instagram features agents should use (but probably don’t)

Go beyond the basics with these under-the-radar Instagram tools that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes. Continue reading →

The $30K lockbox: Stop phoning in your luxury listings

By | | Uncategorized
Comments Off on The $30K lockbox: Stop phoning in your luxury listings

More and more agents are showing homes north of the million-dollar mark with tactics that should only be used on mid-range or lower listings, Troy Palmquist writes. Continue reading →

10 conversation starters and scripts to win sellers this spring

By | | Uncategorized
Comments Off on 10 conversation starters and scripts to win sellers this spring

Great conversations, writes coach Annette DeCicco, start by providing sellers information and choices so that they can confidently make decisions. Study up. Practice your lines. Every expert does. Continue reading →

10 things you should absolutely not let AI do for you

By | | Uncategorized
Comments Off on 10 things you should absolutely not let AI do for you

If you’re a real estate pro who leads with heart, hustle and actual human connection, Stacey Soleil shares the things you should handle yourself. Continue reading →