Tag Archives: marketing

How I sold over $1B in luxury real estate (without a CRM)

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While technology plays a significant role in any real estate business, personal communication is essential to generate growth. Continue reading →

Bored with your feed? Try these 4 fresh ideas

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Social media is a busy space. Maris Callahan Messervey explains that you need more than a pretty feed full of graphic designs and property listings to stand out from the crowd. Here’s her advice on how to refresh your social media feed next time you fe… Continue reading →

Maximizing ROI: Key home updates sellers should prioritize

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Sellers are always seeking ways to maximize their return on investment when selling a home. Mauricio Umansky shares the key updates to focus on so they can get the most out of the transaction. Continue reading →

New habitat laws have homeowners (and HOAs) buzzing

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The power of the HOA may be over in some areas where personal preference and environmental concerns are ruling the day. Continue reading →

I’m not using Threads, and you don’t have to either

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Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta’s latest social media offering. “If you are on the fence, I am writing this for you.” Continue reading →

Rentec Direct leverages ChatGPT to market apartment vacancies

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Rentec Direct, a property management software firm, uses OpenAI’s ChatGPT to help clients quickly draft marketing content for available rentals, according to the company. Continue reading →

How important are hashtags on Instagram?

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How important are hashtags on Instagram? How do you use hashtags on Instagram? Let Sue “Pinky” Benson guide you on how to teach Instagram where your content should be going. Continue reading →

What every agent should know about marketing metrics

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Forget the jargon and hype, and use these terms to get to next-level marketing prowess, writes broker-owner Eric Bramlett. Here are the metrics that truly move the needle. Continue reading →

How to master hashtags, amplify your social media engagement

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Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility, writes marketing expert Laura Viñalet. Continue reading →