Tag Archives: marketing

Feeling stuck? Here’s how to build true momentum in 2025

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Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025. Continue reading →

EXp’s Wendy Forsythe to agents: Focus on experience over metrics

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The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don’t resonate with today’s consumers and what agents can do instead. Continue reading →

Agents on social media in 2025: ‘Just get out there and record’

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In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media. Continue reading →

Anywhere’s David Marine: The power of storytelling is ‘timeless’

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The key to finding a brand’s story is making sure that the consumer’s, the brand agents’ and competing agents’ views of that brand all align, Marine told Inman Connect New York attendees. Continue reading →

Lesson Learned: Don’t believe everything you see on TV

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From selling advertising to entering the competitive world of New York City real estate, find out how Rachel Glazer overcame long odds with hustle and heart. Continue reading →

Trending: Seeing Red (Book) and getting flashy on Bluesky

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Real estate agents, stay ahead of the TikTok ban with expert advice from Jessi Healey. Explore alternatives like Xiaohongshu and Bluesky’s Flashes and learn how tools like YouTube Shorts can help you adapt and grow your marketing strategy. Continue reading →

SCOTUS upheld the TikTok ban. Here’s what agents should do now

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The Supreme Court’s decision to uphold TikTok’s divestiture deadline on Friday leaves real estate agents racing to adapt their marketing strategies. Experts Katie Lance and Cynthia Seifert share how to diversify platforms, deepen client connections and… Continue reading →

Verify by CallAction reduces risk as TCPA tightens: Tech Review

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On Jan. 27, new rules for contacting consumers kick in. If you’re not compliant, you’re at serious risk of fines and lawsuits. Just ask Keller Williams. Continue reading →

What you need to know about the cold call rule changes this month

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For real estate agents, changes to the Telephone Consumer Protection Act on Jan. 27 will mean being extra careful with how you gather leads, contact potential clients and manage consent. Continue reading →

5 cringey social media turnoffs to avoid in real estate

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Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority. Continue reading →