Tag Archives: marketing

QUIZ: Have you gotten lazy with your marketing?

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If you want to keep your pipeline full, you can’t slack off on marketing. Take this quiz to find out if you’re doing everything you can (and should) be doing now. Continue reading →

23 ways to turn one listing into multiple transactions

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There are four stages in the listing process that offer unique opportunities to market both the listing and yourself, Jimmy Burgess writes. Here are 23 ways to turn your latest listing into multiple deals. Continue reading →

This little-known niche helps charities (and agents) get paid

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Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well. Trainer and author Bernice Ross talks to Cami Baker about this little-understood marketing strategy. Continue reading →

Real Estate Webmasters launches REWpert, a human-assisted AI tool

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REWpert will allow customers to do more than craft listing descriptions. The company said REWpert will exercise more of what ChatGPT-maker Open AI intended its tool to do. Continue reading →

Combine social listening with your CRM to upgrade your marketing

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Tech tools, such as social listening and customer relationship management software, allow agents to use data in real time to make informed decisions about both marketing and sales of properties. Continue reading →

How bad is it? A value-cost analysis of top marketing tools and tactics

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When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading →

The no-nonsense guide to bootstrapping a real estate business

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Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table. Continue reading →

Helping new buyers get ‘invested’ in real estate

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When working with buyers, take that conversation one step further, and share what you know about the different investment opportunities in real estate. Continue reading →

Quitting time? How brokers can help cash-strapped agents survive

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In a market where listings are still scarce, a mid-career agent is having difficulties. What can the broker do for an agent in this position, who is completely strapped for cash? Continue reading →