In 2025, audiences stopped rewarding noise. From Google search behavior to Wrapped-style recaps, and backlash against rage bait and slop, the signals were clear: Attention had to be earned. Here’s what that shift means for real estate agents heading in… Continue reading
The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading
From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading
It’s hard to tell fact vs. fiction these days. Get the tools and tips for becoming a smart agent who can spot fake news, deepfakes and misinformation a mile away with trainer Rachael Hite. Continue reading
As an agent, your clients rely on you for reliable, accurate information. Here are some things to consider before you act on or pass along something you’ve heard or read. Continue reading
For a real estate agent or broker, providing bad information to clients means bad news for your career and bottom line. Find out how to evaluate sources and information to ensure you’re getting — and giving — the best possible advice. Continue reading