NAR Code of Ethics Articles and SOPs new agents overlook most

You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it’s where your career begins, coach Darryl Davis writes. Continue reading

‘Me’ leaders vs. ‘we’ leaders: Defining culture, growth and legacy

Today’s real estate agents are not just choosing a brokerage, broker-owner Lori Muller writes. They’re choosing a collaborative community where they can thrive. Continue reading

Recruiting top talent takes a storyteller, not a salesperson

Recruiting expert Brett Jennings explains that the best recruiting strategies are not about features and tech, but inviting agents to envision who they can become. Continue reading

Morning meetings show managers are here to help, not hinder

“Accountability is love,” team leader Mahala Landin says. Find out how Carolina Collective Realty keeps it at the core of every meeting, training and celebration with coach Verl Workman. Continue reading

Why ‘leadership’ shouldn’t be a dirty word in real estate

Leadership is not something you do once you get the title, Lori Muller writes. It’s something you do every single day in every environment you’re in. Continue reading

Tech-focused, indie, big-box or family-style? How to choose the right brokerage for your team

Your brokerage sets the tone for your business, Jessica Souza writes. Here’s how to find the one that aligns with your goals, your culture and your long-term vision. Continue reading

Tom Ferry and Josh Altman launch new joint coaching program

Subscribers to The Altman Advantage will have access to live monthly coaching sessions with Altman, playbooks, business plans, daily habit tracking, video walk-throughs by Ferry and more. Continue reading

Before Compass: Lessons from Robert Reffkin’s leadership style

Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder’s approach to leadership and business. Continue reading

5 ways real estate agents can still win big in Q4

By October, many real estate agents are ready to coast into the holidays. Amy Corr, Chief Brokerage Officer for @properties Christie’s International Real Estate, shares five strategies agents can use to win in Q4. Continue reading

How a Green Beret turned an agent’s advice into a $600M empire

Levi Rodgers, a former U.S. Army Special Forces Green Beret, share’s his powerful story of survival, recovery and building a top real estate team in Texas. Continue reading