This CMO wants to make Keller Williams the Nike of real estate

In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that’s timeless yet timely, and her plans to push the Texas-based franchisor’s marketing to the next level. Continue reading

Trending: Super Bowl ad wins, fails and media literacy lessons

From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading

Here’s how CoStar can beat Zillow and win the real estate portal wars

CoStar is already borrowing a page from other big insurgent companies including Nike, Apple and Pepsi. But whether it can surpass Zillow may depend on how much it spends, analysts told Intel. Continue reading

NBA star Kevin Durant’s former Bay Area home lists for $6M

A Bay Area home that Brooklyn Nets star Kevin Durant recently rented has been listed off market for $5.99 million. Continue reading