Closing is the lifetime launchpad for client follow-up: Step 8

When your buyer-focused transaction management system runs on habit instead of willpower, you don’t skip the steps that matter most, Cassie Walker Johnson writes as she wraps up her eight-step plan. Continue reading

Guiding homebuyers through the offer’s fine print: Step 5

In Part 5 of her eight-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer. Continue reading

On ‘Education Day,’ buyers teach you what they really want: Step 4

In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading

Contingent vs. pending: What’s the difference?

Q: Every time we look for a house (condo, townhouse or single-family home) and find one we like, by the time we go to make an offer, it’s always been either contingent or pending. Why? And also, what does pending mean? –Eric B., Las Vegas A: Eric, … Continue reading

Ignore your MLS stats and head in the sand optimists

Call it fear or call it curiosity; it seems everyone has an opinion about the market. Broker Jeff Glover offers his hot take that the current data may be misleading and that your local stats deserve a second look. Continue reading

Competence beats cash: 7 steps for writing winning offers

Your mission, should you choose to accept it, is to write an offer that does not need to be countered or corrected, according to Carl Medford. These seven elements will increase your buyer’s chance of winning out, even over cash offers. Continue reading

How to coach clients through an inventory-depleted market

It’s not easy navigating a market with anemic inventory levels, which is why real estate pros should do what they can to help clients throughout the process. Here are a few key things agents need to do. Continue reading

Putting in an offer? 4 ways to sway listing agents and sellers

It’s not just about submitting the highest offer. In today’s crazy market, you need to stand out to both listing agents and sellers. Here are a few ways to sway them in your buyer’s favor. Continue reading

5 assumptions that can harm your clients and hurt your commission

With the current market moving at such a frenetic pace, it’s easy to simply assume you know what’s going on and act accordingly. The problem is that by making certain assumptions, you can actually harm your clients and your commission. Continue reading

The buyer’s agent who padlocked the gate: Stories from the wild world of real estate

Have you heard the latest boots-on-the-ground, can-you-believe-it story? Here are some of the most unusual and bizarre tales from the front lines of the current mad market. Continue reading