Colby Culbertson left a cushy Zillow gig, jumped back into production and built one of Northern California’s top real estate teams — scaling from six to 175 agents in just five years. Continue reading
ERA President Alex Vidal welcomes recruiting season with tips for finding and keeping your strongest real estate team members. Continue reading
Training is the bridge between change and confidence — helping agents adapt quickly while keeping client service at the center of their work. Continue reading
The hard part comes after the deal closes. Howard W. “Hoby” Hanna tells you how to retain agents, reassure clients and lead through the uncertainty of a merger. Continue reading
Foster trust, collaboration and mentorship to create high-performing, sustainable real estate teams. Continue reading
Many agents lack structure and support, branding expert Alyssa Stalker writes, but what they need is real business mentorship, repeatable systems, ongoing marketing education and a sense of community. Continue reading
Get passionate and intentional about real estate recruiting, and see what a difference it makes in your real estate business, ERA’s Alex Vidal writes. Continue reading
By adopting AI thoughtfully and strategically, Verl Workman writes, companies can enhance efficiency, productivity and innovation. Continue reading
Being the leader of a real estate agency requires a deep commitment to supporting your agents in every way possible to ensure their success and well-being, writes Seattle broker Adriano Tori. Continue reading
Onboarding and recruiting practices change in a shifting market. When inventory is low and competition is fierce, bringing on new team members requires extra focus and streamlined systems to keep chaos at bay. Continue reading