Atllas’ model undercuts its best asset — its software: Tech Review

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center. Continue reading

Here’s how to avoid the most-dreaded new agent question

How long have you been an agent? Follow these simple steps on listing appointments to answer the question and turn seller leads into signed listings, writes author and trainer Bernice Ross. Continue reading

10 ways to provide concierge service, elevate your UVP

Attract buyers by taking your value proposition to the next level with advice from Chelsea Hamre from RE/MAX, Julia Boland from Corcoran, DJ Ten Hoeve from Keller Williams at Inman Connect New York. Continue reading

The pandemic broke open houses. Can a financial downturn fix them?

Open houses have been on the decline for decades, with the typical seller hosting only one open house event. However, data shows the current downturn could breathe new life into the practice. Continue reading

Future so bright: Make tomorrow’s business your best ever in 5 steps

There will always be winners and losers in real estate, Jimmy Burgess writes this week. The winners in today’s market will take steps to increase sales now, while setting the stage for more business in the future. Continue reading

There’s a fine line between ‘thirsty’ and ‘hustling’

These five do’s and don’ts will keep you on the right side of being a hustling hero and not looking like you need a cold glass of water, Laura Stace writes. Continue reading

5 fundamentals you can’t afford to ignore this summer

Everyone, including agents, seem to be making up for lost summers of COVID past. Those agents who are still consistently working the fundamentals are the ones seeing success, and they’ll have clients to work with as we hit the fourth quarter of 2023, w… Continue reading

40 ways to generate leads that work right now

Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today. Continue reading

These tech tools will upgrade your open house, from check-in to closing

When you peel back the industry stigma of open houses, you’ll find the only people who really complain about them are those who should be championing them — real estate agents. Continue reading

Open up your open house! 5 tips for ensuring everyone has access

Homebuyers have different needs, and an open house offers an opportunity to meet them, according to Amanda Deering. You can bring inclusiveness to your open house to open the doors to individuals with disabilities. Continue reading