How to build trust with prospective clients

To be successful in this whacky business, you have to build relationships. What’s the one thing that all relationships have in common? Trust. Here’s how to build trust regardless of how well you know the person. Continue reading

Beyond the headlines: What to expect with rising mortgage rates

Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and predicts how the market will fare. Continue reading

6 tips you should share with clients before they refinance

The lending industry is up to its calculators in mortgage refinances right now. Here are six tips for real estate agents to share with their clients. Continue reading

The Real Word: Could independent contractor status die?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss the status of real estate agents as independent contractors, how to generate more listings and who’… Continue reading

Zentap addresses all your Facebook needs in one place

Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren’t good at it look like they are. Continue reading

Not enough of you to go around? 6 time management tips for busy agents

The phrase “if I only had more time” is the busy person’s easiest excuse to avoid making a meaningful change. Your lifestyle (and your success) will only change when you change your relationship to time. Here are six tips for better time management so … Continue reading

How much are iBuyers paying for customer acquisition?

Over the past three years, the largest iBuyers — Opendoor, Zillow and Offerpad — have spent over $200 million advertising directly to consumers. That spend peaked in 2019 before slowing during the pandemic. Historically and today, Opendoor appears to b… Continue reading