Tag Archives: Opinion

What you should know about Facebook ads in 2019

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What should agents know to make the most of their marketing budget and stay out of trouble in 2019? From crafting ads to avoiding fair housing issues, here’s the scoop. Continue reading →

The Real Word: Redfin’s publishing buyer’s agent commissions

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, now all Redfin-listed homes will publicly display the commission that sellers are offering to buyer’s agents. Continue reading →

Want to make your mark in luxury? Conquer these essentials

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How do you become the go-to agent in the competitive world of luxury real estate? Here are the six assets every luxury agent must master. Continue reading →

Keeping It Real: Why year 1 is like 12 rounds of boxing

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer gives a truthful account of the first year of real estate and how to overcome the challenges.  Continue reading →

Thinking of hiring a videographer? Ask these 6 questions first

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To determine who would be the best fit, you’ll need to interview many potential hires and learn more about their background and skills. Use these interview starters to help you make the right decision. Continue reading →

Want your own TV channel? Smart TV Marketing is here

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Smart TV Marketing can give real estate agents their own channel on web-connected televisions, next to channels like HBO GO, Amazon and Netflix. Continue reading →

Why all agents need to understand situational awareness

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September is Realtor Safety Month. One of the single most important aspects of ensuring that you’re safe is being situationally aware. Situational awareness is simply having a heightened awareness of your situation and surroundings. Here’s what happene… Continue reading →

How serious are Zillow and Redfin about iBuying?

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Zillow’s entry was in part a response to an existential threat to its business model, and much of the value it might derive is not from buying and selling houses at all, but rather by generating valuable seller leads. Which begs the question: How serio… Continue reading →